YouTube TV Is Rolling Out

 YouTube TV is rolling out on Apple TV, Roku, Xbox One, and more

The video giant’s pay TV effort is expanding

Over the last five years, major cable and satellite television providers in the US have lost millions of subscribers, and the trend shows no signs of slowing down. Network television has also seen its ratings slide — even for tentpole products like NFL games, which were once thought of as untouchable stalwarts of American culture. At the same time, the number of customers looking for high-speed internet access has boomed. Comcast, the biggest cable provider in the US, has taken to calling itself a broadband company.

As the worlds of internet video and traditional television collide, YouTube sees a big opportunity. Six months ago, it launched its own take on a pay TV service, a bundle of about 40 channels for $35 a month, spiced up with YouTube’s personalization, an unlimited DVR in the cloud, and some online originals thrown in for good measure. You could watch on a mobile device, computer, or throw it on your big screen with a Chromecast. Today, the company is rolling out a YouTube TV app that will work natively on living room hardware like smart TVs, streaming boxes, and game consoles.

“When we launched the service, we positioned it as a mobile-first product. A lot of that was about breaking the association with the DVR and set-top box, this hardware in the living room you have to rent that gets outdated really quickly. We were trying to get people to grok that this is TV that lives on your phone, a cloud DVR, all of the above,” says Christian Oestlien, product management director at YouTube TV. “What we saw in practice was that the majority of our watch time was in the living room, through Cast. And the number one request we get from consumers is more options, native options, for the living room.”

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